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You are a Marketing Manager at FreshUp Company. Recently, your company launched a new
sugar-free, zero-calorie drink called FitFizz. However, its sales have been lower than expected.
You believe that a customer feedback survey can help identify the reasons and guide
improvements.
Write an email (about 250 words) to your marketing director, proposing a customer survey.
Your email should:
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Describe the sales issue and its possible causes.
Explain why customer feedback is important.
Suggest a suitable survey format (a short-form online survey, in-store survey, phone survey
etc.) and include 2-3 example questions.
Suggest how the company can use the results to improve the product.
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