Reading 1/2:
Instruction: Listen to the lecture on Advertising and Consumer. Choose the letter of the best answer.
1) Which of the following is true about advertising?
A. It doesn't affect our decisions.
B. It gets us to buy things.
C. It teaches us ad jingles.
D. It gives us reliable information.
2) Which of the following is NOT an advertising technique?
A. consumer behavior
B. emotional appeal
C. persuasive messaging
D. social proof
3) "If you buy this perfume, you'll be irresistible and confident" uses which technique?
A. consumer behavior
B. persuasive messaging
C. emotional appeal
D. social proof
4) Ads using emotional appeal focus on the following EXCEPT:
A. positive mood
B. lifestyle association
C. good feeling
D. practical use
5) What do advertisements use to create a positive feeling?
A. memorable images and music
B. five-star reviews and comments
C. practical use and application
D. famous actors and actresses
6) The best example of persuasive messaging is:
A. ignoring feedback
B. using complex language
C. using celebrities
D. adding music
7) nem positive ideas with brands builds,
A.
alty
