Reading 1/2:
B. five-star reviews and comments
C. practical use and application
D. famous actors and actresses
6) The best example of persuasive messaging is:
A. ignoring feedback
B. using complex language
C. using celebrities
D. adding music
7) Connecting positive ideas with brands builds_
A. brand loyalty
B. a way of life
C. consumer motivation
D. freedom to choose
8) In social proof, a product must be good if:
A. A celebrity is using it.
B. A lot of people are using it.
C. It feels good to use it.
D. It has practical uses.
9) What was mentioned to be "empowering"?
A. the advertising techniques
B. buyers' desires and needs
C. awareness of persuasive tactics
D. ads that control the consumers' minds
10) According to Miss Julia, what is the goal of understanding advertising tactics?
A. to follow what other customers do
B. to resist control of these tactics
C. to become more critical consumers
D. to make wise decisions before buying
