Reading 2/2:
D. It comed a term to describe the stimulus before ZIVOT.
4) What is the main purpose of the first paragraph?
A. To explain Moments of Truth
B. To describe shopping behavior
C. To show product use is key
D. To compare P&G and airlines
5) After a purchase, what should companies do for their customers?
A. Provide alternative product suggestions
B. Keep them informed about order progress
C. Encourage them to post reviews immediately
D. Offer them discounts on future items
6) What initiates the pre-research phase described by Eventricity LTD?
A. Consumer demographics
B. External stimulus
C. Brand positioning
D. Pricing pressure
7) Why did Lafley divide FMOT and SMOT?
A. To argue use is the only test
B. To prove ads control decisions
C. To show before and after sales
D. To stress service over sales
8) What is the main purpose of the Actual Moment of Truth (AMOT) concept introduced by Amit Sharma?
A. To replace the First Moment of Truth in marketing strategies
B. To improve the online search experience before purchasing
C. To ensure companies maintain customer engagement after sales
D. To encourage customers to leave feedback after receiving a product
