Reading 1/2:
As is the case with any crisis, it can be dangerous to wait until executives feel comfortable about discussing the
situation. "You have to move quickly. but you also have to move carefully. If you stay silent, someone else defines your
story. If you rush and get it wrong, you deepen the damage. The balance is speed with accuracy." Letizia advised.
1) During a public controversy, what risk does a company face if it remains silent?
A. Damaging employee morale
B. Strengthening unverified claims
C. Weakening product quality
D. Increasing operational costs
2) In Letizia's view, what must be balanced with urgency to ensure an effective crisis response?
A. Transparency
B. Accuracy
C. Clarity
D. Accountability
3) In crisis communication, what are companies advised to demonstrate?
A. Transparency
B. Authority
C. Innovation
D. Responsibility
4) What does Cheryl Conner recommend regarding who should speak for the company during a crisis?
A. Social media managers or company spokesperson
B. Marketing executives
C. The legal advisors or external consultants
D. The CEO or product lead
5) According to Vishakha Mathur, what should companies do first when facing public allegations?
A. They should respond with legal action right away.
B. They should remove the product from all markets.
C. They should apologize to the public immediately.
D. They should assess how widely the claims spread.
6) What triggered the recent controversy surrounding Tylenol?
A. Kenvue admitted the product was unsafe.
B. A scientific study proved it causes autism.
C.
D.
ment agency banned its distribution.
FUgure made claims linking it to autism.
