(Choose 1 answer)
Imagine that one of your client's primary goals is to increase the amount of traffic to their site. The chart below compares this year's data (in blue) to last year's data (inred). Is this year's dip (in blue) after June an indicator that you are likely to have trouble meeting the client's goal?
800
600
400
200
0
Jan
Feb
Mar Apr May
Jun
Jul
Aug
Sep Oct
Nov
Dec
A. Probably not. The traffic is still significantly higher than where it was at the same time last year.There is some reason to think that this is a seasonal dip.
B. Definitely. There is a clear need to shift approach based on the decline in traffic.
C. Probably. The traffic dramatically decreased from June to July. These spell trouble.
D. All of these statements are incorrect
27
Organic Traffic
1600
1400
1200
1000
