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Answer (Choose 1 answer)
Two particularly important criteria are how well the brand element conveys the following.
A. General and specific information about the function of the product or service.
B. General and specific information about particular attributes and benefits of the brand.
C. General information about particular attributes and benefits of the brand and specific information about the function of the product or service.
D. General information about the function of the product or service and specific information about particular attributes and benefits of the brand.
