Kizspy | Question: 42 (Choose 1 answer)
Which of the following statements is true regarding the transfer of store image associations to a brand?
A. The transfer of store image associations is always positive for a brand.
B. Retailers have no impact on shaping the image of the brands they sell.
C. Consumers may perceive a brand differently based on the store where it is sold.
D. Retailers do not consider customer reactions when expanding their distribution channels.
