Kizspy | Question: 48
(Choose 1 answer)
Choose the wrong statement when talking about logos:
A. Logos play a critical role in building brand equity and especially brand awareness.
B. Logos have a long history as a means to indicate origin, ownership, or association.
C. Logos range from corporate names or trademarks (word marks with text only) written in a distinctive form,to entirely abstract designs that may be completely unrelated to the word mark, corporate name, or corporate activities.
D. Examples of brands with strong word marks and no accompanying logo separate from the name include the Mercedes star, Rolex crown, CBS eye, Nike swoosh, and Olympic rings.
