Kizspy | Question: 50 (Choose 1 answer)
When a consumer sees an ad for the first time for a car called "Fiesta," the fact that the consumer already has the word stored in memory should make it easier to encode the product name and thus improve its recallability. This is an example of:
A. Simplicity and Ease of Pronunciation and Spelling brand name
B. Familiarity and Meaningfulness brand name
C. Differentiated and Distinctive brand name
D. Unique of brand name
