Kizspy | Question: 40 (Choose 1 answer)
Sales promotions tools offer three distinctive benefits to marketers. Among these benefits are communication, invitation, and Which of the following is NOT one of the ways to leverage secondary associations to build brand equity?
A. Linking the brand to the company making the product.
B. Linking the brand to the country or geographic location of origin.
C. Linking the brand to retailers or other channel members.
D. Linking the brand to direct competitors in the market.
