Multiple Choices
Answer (Choose 1 answer)
Which is NOT right about " marketing communication"?
A. Marcom for short
B. The element in the marketing mix that communicates the key marketing messages to target audiences.
C. This involves the use of a variety of tools and functions, such as advertising, PR, sales promotion, direct response, event and sponsorships, point of sales, digital media,...
D. IMC for short
