Kizspy | Question: 14 (Choose 1 answer)
Which of the following statements is FALSE regarding secondary research?
A. It is called secondary because it is information that has been collected and published by someone else.
B. Much of the secondary research used by advertisers comes from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
C. Secondary research found on the Internet is not valid.
D. Trade associations can be a reliable source for secondary research.
E. Secondary research suppliers gather and organize information around specific topic areas for other interested parties.
