the product are cultivated using organic methods, without the use of pesticides or chemical fertilizers, to ensure that the flowers meet the criteria for tea-making,distillation, and cosmetic purposes. After more than a week of receiving consumer feedback, it issued an apology to its customers. It was confirmed that the makeup remover product, specifically the rose petal wing makeup remover, indeed contained "unknown organisms.". Cocoon then offered its customers with free products but many still doubted the quality of the products advertised/ committed by the brand. (Retrieved from
https://cafef.vn/bi-to-co-sau-trong-nuoc-tay-trang- hoa-hong-huu-co-thuong-hieu-my-pham-viet-cocoon-noi-gi-188230531170543071.chn)
1. How many stakeholders are involved in this situation of Cocoon. What are they?Who is core stakeholder? Explain by using Power-interest matrix
2. Consider the importance for Cocoon of developing long-term relationships and alliances with different stakeholders, should the company develop relationships with all of its stakeholders or only a select few after this case?
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