(Choose 1 answer)
Rule no.5 of 12 principles for professional writing says "Use active sentences". What does it mean?
A. Don't adopt a different vocabulary or tone or voice when you write. Do not overwrite. Just tell me what you want to say. Tell the story the way you would tell it to your friend or a colleague. You always know how to tell a story to someone you know.
B. The active voice sweeps up the reader and takes her along for the ride. The passive voice just buries the momentum under a rock
C. In internal documents, keep recommendations crisp and to the point. On the web, provide searchable data,links to useful information, social media links.
D. Headlines, captions, pull quotes, every word on the page or screen should enhance the reader's experience. Whether the content is in a newspaper, a magazine, on the website, a tablet or a
