(Choose 1 answer)
How does a brand get its content creators develop content with the same style, voice, tone, etc.?
A. You most likely have enough content. First look at stopping some things that aren't working and reallocating those resources to quality content initiatives.
B. Hire or contract out a journalist, editor, or natural storyteller to help get those assets into shape.
C. Make sure every one of your content creators has a copy of your content marketing mission statement.
D. Develop your content marketing mission statement. There can you have impact as an authoritative voice.Do this before you develop any more content without strategy.
