(Choose 2 answers)
What is engagement cycle? (Check all that apply)
A. Determining what you want to say to a persona is a combination of two things: content and context.
B. A combination of your internal sales process and how you have defined the customer's buying cycle.
C. A defined process that your audiences go through as you help them increasingly engage with your brand.
D. The consumers now control the engagement with you; they control when and if they want to receive your message.
