Kizspy | Question: 4
(Choose 2 answers)
Why brands should pay more attention to owned media? (Check all that apply)
A. No technology barriers. Anyone can publish for free online in five minutes (seconds?) or less.
B. Content acceptance. Consumers are making a decision on the spot as to what (content) is credible and what is not.
C. Journalists. They still play a very important role and work for nonmedia companies.
D. Google. Brands simply put their content in social media without worrying about it is good or not.