Kizspy | Question: 9
(Choose 2 answers)
Why are audience personas important? (Check all that apply)
A. An audience persona is a helpful tool to use as part of your content marketing plan.
B. Most of the time, marketers think that their content audiences are the same as their buying audiences.
C. If one person goes through a different buying process than another, you need a different persona for each
one.
D. The persona keeps everyone on the same page with who is being talked to and why the communication matters for the business.
