Kizspy | Question: 1 (Choose 1 answer)
Imagine that a marketer is working on a digital ad campaign for a single product. They learn that it costs $100USD in advertising to sell 5 units of a $50 USD product. They apply the formula to calculate return on ad spend (ROAS): (number of units sold x cost per unit) / ad spend.
What is this marketer's ROAS?
A. (5\times5)/100=0.25
B. (50 x 50)/5 = 500
C. (5\times50)/50=5
D. (5\times50)/100=2.5