DMA301m_-_SP_2025_-_RE_3715.webp
Noritoshi84

DMA301m_-_SP_2025_-_RE_3715.webp

Kizspy | Question: 13
(Choose 1 answer)
Imagine that a company sets a business goal: They will increase customer acquisition by 25% in six months.
Their performance goal is to increase website traffic by 25% in the same time period.
If they meet the performance goal, do they satisfy the business goal?
A. Yes, since the performance goal aligns 1:1 with the business goal.
B. Yes, since the same data demonstrates whether the company meets the performance goal and the
business goal.
C. No, since 25% more website traffic does not necessarily mean 25% more customers.
D. No, since the business goal and the performance goal are not closely related.

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