Kizspy | Question: 44
(Choose 1 answer)
FOGUER 4DW.LOV
Google had a marketing goal to reach Black and Latinx audiences in the United States. Google's media plan
called for 15% of Google's brand campaign budget to be spent on culturally-relevant media. That was the
performance goal. As a result, campaigns are more inclusive. One campaign targeted media events with high
viewership among Black audiences. It delivered a 13% increase in brand advocacy among Black adults, 35 to
49 years old. Another campaign to sponsor the Latin Grammys resulted in a 14% increase in Spanish
speaking adults, 18 to 49 years old, likely to consider the purchase of a Pixel 5 phone.
What are examples of performance goals mentioned in the context of marketing campaigns described?
A. Number of website visits and social media likes
B. Number of TV appearances and radio mentions
C. Increase in brand advocacy and purchase consideration
D. Number of email subscriptions and blog comments
