Kizspy | Question: 1 (Choose 1 answer)
Imagine that a marketer runs an ad campaign, and they want to determine the return on ad spend (ROAS).Which of the following ratios should they use?
A. The ratio of revenue generated in the previous quarter to the current quarter.
B. The ratio of revenue generated to the amount spent on advertising.
C. The ratio of performance goals to marketing goals.
D. The ratio of the amount spent on advertising to the amount spent on owned media.
