Kizspy | Question: 18
(Choose 2 answers)
Why is search-based marketing and advertising strategy more efficient and accurate than supplier-initiated strategy? (Select all that apply).
A. Because it is demand initiated. The marketing communication is initiated based on consumers' interests and demands
B. Because search-based marketing and advertising strategy leverages more advanced technologies than supplier-initiated strategy
C. Because supplier-initiated strategy is based on predictability of consumer behavior, which could often change based on various circumstances
D. Because search-based marketing utilizes the core principle of push marketing to attract mass customers.
