Kizspy | Question: 35
(Choose 1 answer)
The reason digital marketers today rely on programmatic advertising is
A. the process is relationship-driven which permits digital marketers to buy impressions one month in advance.
B. advertising inventory is priced in real time based on conditions of the market.
C. since most advertisers have substantial advertising budgets, digital marketers are eager to negotiate and reserve premium inventory directly with a publisher.
D. None of those
