Kizspy | Question: 40
(Choose 1 answer)
What is the reason behind digital marketers implementing behavioral targeting strategy?
A. Behavioral targeting strategy uses machine learning methods to find new people who have similar characteristics and activity on a digital media platform.
B. Behavioral targeting strategy uses a web user's browsing history and other consumer-related online behavior to help create and deliver unique targeted individual marketing messages.
C. Behavioral targeting strategy uses a search keyword - based targeting of a prospective customer's needs based on his or her information search behavior.
D. All of them
