for subjects that might ordinarily Incite partisanship and passion, like sports or politics,but for pretty much anything.
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E. The point of ad hominem attacks is to take a swipe at someone else's character, to undermine their integrity. The "hive mind" created through our electronic connections necessarily obviates the individual indeed, that's what makes it a collective consciousness. Anonymity, which flourishes when there is no individual accountability,is one of the key features, and behind it, meanness, antipathy, and cruelty have a tendency to rush right in.
*Glossary:
- pitch: to sell
- ad hominem attacks: arguments based on the personal facts or failings of the opponent rather than on the merits of the case, personal attacks
- take a swipe at: to criticize someone publicly
- obviate: to remove, prevent or dispose of effectively
2.1. Critical questions
1. Why is the title of the reading perfect for the content?
2. What danger to individual liberties does "mind control" pose?
3. Do you think the above text is from an academic source or non-academic source? Why?
4. In what ways does the text suggest that personalization on the Internet, such as targeted advertising, can both benefit and harm users?
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