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You will hear part of a TV programme called Business World. The presenter is interviewing Andrea Spelling, a Small Business Adviser. For each question, choose the best answer. You will hear the interview twice.
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1) Why is it important to have a good business idea?
A. It can mark the success or failure of a company.
B. It affects the way you put together the business plan.
C. It will help you to develop the right sort of skills.
. It shows how creative you are.D
2) One way of identifying a good business idea is to:
A. Do a market research.
B. Look for different problems at work.Create opportunities in your current job.
Listen to complaints from people at work.
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3) Buying a franchise might be worthwhile if:
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A. you are able to take care of all the administration and stock.
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you want a business package with everything done for you.you satisfy the need of customers.
D. you have money to invest but don't have a good idea.
4) What should you do if you are interested in a business but don't have any experience?
A. Develop ways of making it profitable B. Find out information about the market.
C. Create a unique business plan.
D. Avoid going into a business you don't know.
5) Direct competitors:
A. have the same price as you
B. offer exactly the same goods and services as you.
are companies which have a negative effect on you.D. provide a similar service, but not the same service as you.
6) You need customer information to find out:
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how the trends will affect the market you want to work in.
what your customers need.
what share of the market your competitors can expect.who will buy your goods and how much they will buy.
7)A If there are any demands from customers
What is it particularly important to find out when researching your market sector?
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