Reading Matching
Questions
2345678
Reading 1/1:
Read the passage below and choose a correct answer [a,b,c or d]
A. What King C. Gillette pioneered is far more than a quick and economical way for men to shave; it is the business technique now known as "freebie marketing." which has influenced a slew of other businesses over the years. Gillette's strategy defied conventional wisdom at the time, which maintained that the ideal basis for a corporation was a single, long-lasting, high-quality.and high-cost luxury product with a high price tag. Freebie marketing combines two types of products: a master product that is purchased just once when a disposable item is periodically discarded and repurchased. In this case, the primary product is frequently sold at a loss and is occasionally distributed at a loss.
B. Complimentary advertising only succeeds if the master item's creator also has control over the production and sale of the refills. If this does not occur, cheaper replicas of the consumable items may be manufactured, preserving the old business without net profits. For instance, the video game manufacturer Atari initially offered its Atari 2600 systems at cost, depending on game sales to make a profit. However, a group of programmers left Atari and founded Activision, which developed similar-quality games at a lower cost. Suddenly. Atari was left with no means of generating revenue. Activision's lawsuits were unsuccessful, and Atari only managed to survive by incorporating license restrictions into its succeeding 5200 and 7800 consoles.
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C. In other cases, consumers may discover that using a master product eliminates the requirement for discs possible. This is a well-known problem that has plagued the makers of the CueCat barcode scanner. These were handed away for free via Wired magazine in the hopes that users would use them to scan barcodes adjacent to adverts in the magazine, generating new revenue streams. However, users learned that the devices could be easily customized and used for various purposes, such as developing a separate library of books and CD collections because there was never a licensing deal between Wired and its magazine customers. CueCat was powerless to stop it, and after the company was liquidated, the barcode scanners were quickly accessible in large quantities for as little as $0.30 each.
1) What is the main idea of paragraph A?
A. The differences between freebie marketing and conventional wisdom.
B. The explanation of freebie marketing
C. The explanation of the master product and disposable items
D. The importance of freebie marketing
2) How is the information organized in the paragraphs B and C?
A. Present causes and solutions
B. Explain problems and give examples
C. Give examples and analyze examples
D. Present causes and effects
3) Why did CueCat close the business?
A. Their products were not attractive to their potential customers.
B.The master products were distributed to the customers without being charged.
C. There were many other businesses selling CueCat barcode.
D. The master products could be simply modified and utilized for many things.
4) What is the main purpose of the passage?
A. To explain the potential problems of freebie marketing that can cause the failures of businesses
B. To help readers understand freebie marketing and avoid potential problems.CTo convince the businassas to use frachia marketing to increase neofite
OD
