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As companies incorporate artificial intelligence into more parts of their businesses, the once futuristic technology is increasingly being tumed to as a tool to help develop products. Al not only helps companies expedite product development or plan for the future, but it increases the likelihood that whatever they launch resonates with an increasingly fickle consumer.
Earlier this year, Becks rolled out the world's first beer and full marketing campaign made with artificial intelligence. The AB InBev-owned brand said the beer, called Beck's Autonomous, was selected by Al as its favorite among millions of different flavor combinations it generated.
In 2022, Mars entered a multi-year agreement with artificial intelligence-driven life sciences company PIPA to accelerate the discovery of new plant-based ingredients. McCormick & Co. partnered with IBM four years ago to comb through data faster and more effectively by knowing which ingredients work together or which ones can be used as substitutes for each other.
For Coca-Cola Creations, the use of Al is a natural step that positions the drink in a way that could pique the interest of younger consumers who will want to try it, before potentially increasing their consumption of other Coca-Cola products. Similar to other beverages released under the Creations platform, the latest beverage doesn't promote or reveal a flavor profile, such as cola,cherry or vanilla, but rather a mood or experience.
Coca-Cola said it created the Y3000 experience by tapping into human and artificial intelligence to
