Reading 1/2:
Read the article and choose the correct answer A, B, C or D.
ADVERTISING SPACE
The average person not only sees over 500 advertisements every day, but is also a walking billboard for his or her favourite brands simply by wearing their clothes, carrying their handbags or driving their cars. But these people are not getting paid for this free advertising.
The idea of selling body space to advertise products is a growing trend which benefits both the wearer and the company. Potential body advertisers just choose which body part they want to lease and which company they want to advertise. They then get a temporary tattoo which they agree to wear for a certain amount of time. Foreheads and bald heads are very effective because you can always see them, even in bad weather.
The body advertising idea became popular when Andrew Fischer auctioned his forehead on eBay and received a bid of $37,378 for wearing a
company logo. Athletes and sports people have always earned a lot of money by wearing branded sports clothes. Now they can earn even more with body advertising. Boxers in particular offer a good wide space for advertising on their backs. The advantage of tattoo advertising is that the company name or logo is in full view all through the match and not limited to a 30 second commercial which viewers may switch off anyway. A disadvantage is many people selling too many things, and many of these things we don't really need. We see advertisements everywhere and so traditional forms of advertising are losing their effectiveness. Innovative marketing methods such as human billboards are becoming increasingly attractive because of
that when athletes really begin to sweat, the tattoo starts to run.In a world where people are experiencing advertising fatigue, the real challenge for marketing is to get people's attention. There are basically too
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low cost and the ability to target your audience better. Companies now send tattoo-covered human billboards to sporting events, music festivals or popular tourist resorts to advertise their products. Of course, some consumers may not find this type of advertising very tasteful. It is also not
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possible in all parts of the world where there is no tradition of tattoos or showing so much skin in public is taboo.Well-known big brands such as Toyota and Dunkin' Donuts have used this method: college students agreed to stick Dunkin' Donuts logos on their foreheads during an NCAA basketball tournament, Toyota used body art to start a word-of-mouth campaign for the Scion car. Body advertising shows that it is not necessary to spend large amounts of money to fulfil advertising's prime goal, which is to attract attention and get people
interested enough to buy the products.
1) Athletes and sports people
A. will earn more money with body advertising
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