Questions
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Reading 1/2:
about the consumer. Many small companies report that the most effective and powerful way to market is through email marketing. Promoting on social networking sites, such as Facebook, is also essential as it allows you to see in detail what your customers think of you.
Adapted from The Independent, by Kate Hilpem
1) In what important way is this recession different from the last?
A. The internet is no longer relevant for marketing
B. The internet provides a cost-effective platform for marketing and testing
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C. Companies are not interested in customer feedback
D. Consumers are no longer interested in loyalty schemes
2) How do people's buying habits change in a recession?
A. They switch to buying only luxury items.
B. They stop buying altogether.
C. They become more cautious but still make purchases.
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D. They only buy cheaper versions of products.
3) According to the UK's Chartered Institute of Marketing, companies realize the downturn is an opportunity for the creative marketer with both imagination and
A. loyalty
B. right budget
C. strategies
D. incentives
vant fini
