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4) Why is it important for a business to keep communicating with its customers during a recession?
A. To reduce their marketing budget.
B. To increase the price of their products.
C. To maintain their brand value and visibility.
D. To force customers to buy products they don't need.
5) Why is there no wasted money with online search advertising?
A. It is completely free to use.
B. It guarantees a high conversion rate.
C. Payment is only made when someone clicks on the ad.
D. It targets only a specific age group.
6) How do companies need to change the way they think about marketing in a recession?
A. They should focus solely on discounting products.
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B. They should view marketing as a luxury.
C. They should see innovative marketing as an opportunity to penetrate the market.
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D. They should cut down all marketing expenses.
7) What do companies of all sizes need to do to survive
A. Increase their prices to compensate for losses
B. Lay off employees to reduce costs
C. Adapt and invest in marketing campaigns
D. Cut down on all business operations
FUO fini
