Reading 1/2:
4) Which is TRUE about Eisenhart Games?
A. It was founded in the Middle East.
B. It has been working in the Middle East for over a decade.C. It made a lot of mistakes in South East Asia market.
D. It has got into a lucrative market in the Middle East.
5) How does the marketing mix differ between the Middle East market and the US market?
A. The Middle East market values service more than image.
B. The Middle East market prefers image over service.
C. The Middle East market favors price over quality.
D. The Middle East market values quality more than price.
6) What did Vincenti learn from the experience of receiving a very short fax from a potential customer?should always do a background check on every customer before doing business with them.
A. He B. He should never judge a customer by their appearance or communication skills.
C. He should always send a detailed and formal answer to every inquiry.
D. He should always reply to every inquiry, no matter how unprofessional it seems.
7) According to the article, which is NOT an export mistake Eisenhart Games made?
A. wasting a lot of time chasing payments
B. trying to sell on price
C. not managing an agent
D. taking an enquiry too seriously.
8) What makes Eisenhart Games seek new markets abroad?
A. The decline in popularity of pinball.
B. The lack of innovation.
C. The rivalry from video games and computers.
D. The high cost of production.
9) Which is the best headline for the article?
A. How to Succeed in Export Market: Lessons from Eisenhart Games.
B. Export Wizards in Video Games Industry.
C. Competitive Export Market in the Middle East.D. How to Conquer International Market.
10) Which problem did Eisenhart face when they worked with only one agent in the Gulf?A. The agent failed to comply with the local regulations and customs.
B. The agent charged them too much commission and reduced their profit margin.
BOD C.sold their products to local distributors and damaged their reputation.vanished and did not sell anything in the initial year.
