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Reading 1/1:
Exll
Part 2: True, False or Not Given
Questions 11 to 20
Read the given passage. Then, choose whether each statement is True, False or Not Given.
"You've got to start with Customer Experience and work back toward the technology, not the other way around," - Steve Jobs.We know that Apple is the most victorious brand in the global tech market. The company has achieved unparalleled revenue growth. As per Statista, the Brand
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value of Apple is 352 bn USD with the revenue growth jumping to 260bn in 2019 from 8bn in 2004.Apple's customer experience strategy is exceptional in developing long-lasting relationships with the purchasers. You will be overwhelmed to know that Apple's success is not about making money but about earning the trust and loyalty of its customers.
The customer experience strategy of Apple focuses on super-persuasive marketing for building strong Apple customer engagement. Building an effective Customer engagement is a subjective matter, but buyers love Apple products and become loyal customers. Apple products speak for themselves, so they have kept the marketing and visuals simple but appealing.
Apple customer engagement is higher than any other gadget business. The marketing team crafts powerful stories that tell the customers that they are very worthy and that having an Apple product will make them even a better person. Such a strong customer experience strategy is not found anywhere else.Apple has created a compelling customer experience strategy to deliver top-quality products and generate irresistible customer satisfaction. The company is at the peak of success because it brings the best customer experience through its innovative software, hardware, and planning great products every year.
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This has been done with the help of the following steps
1. Apple creates an incredible and unmatched value of the brand in the market that the customer aspires to be a part of
2. Presenting an excellent product in front of the customers. The key USP in the products of Apple is the design part. Apple's products come in stunning designs and the efficiency of the products is unmatchable as well.
3. After successful completion of the above 2 steps, it is easy for Apple to sell its products in the market. And hence, people ultimately aspire to own the products of Apple at the price that it offers.
4. Apple does not just stop after selling the product but it stays connected with customers with the help of Apple forums. These consist of customers who had purchased Apple products. These sets of products become the brand ambassadors of the product.Do your CX as they do it in Apple
In order to transform your Customer Experience Strategy, all you need to do is apply the lessons learned from Apple in your own business.Here are some factors that you can inculcate into your CX strategy to make it better -
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