are now more trusted than the govemment, and there is a new mandate for business leaders to take action on critical societal issues, according to the recent Edelman trust survey.
Further, the pandemic led to a serious evaluation of life priorities, causing many to change careers, relocate, leave the corporate life altogether or opt for early retirement.
In many respects, these critical life changes, combined with increased uncertainty and volatility in the economic environment, have fueled a renewed need for financial advice.
Business is booming for financial advisors, as new clients pour in, seeking not just financial advice but also a trusted advisor on critical life decisions. The opportunity for the financial services industry to regain the trust lost during the financial crisis and establish the financial advice profession as both a valued source of information and guidance for investors, as well as a career of choice for future generations, has never been greater.
Yet capitalizing on this opportunity to build long-term trust will require firms taking deliberate steps toward deepening client relationships now to help guide them through the most critical life
Next
