a cable or satellite package that includes the channel. Rival networks and cable providers have pledged to co-operate.
It is an attempt to preserve what is now plainly the core business of the slimmed-down Time Wamer - and which also happens to be one of the most dependable rackets in media.
Subscribers to multichannel television, who may get it from a cable, satellite or telecoms firm, pay for "bundles of channels, whether they watch them all or not. They are also shown advertisements.Content providers like Time Wamer receive camage fees from cable and satellite companies, which account for about half of their revenues and the great majority for premium channels like HBO,These frees are a bulwark against shocks to the advertising market, and they tend to go up faster than inflation.
At present the Intemet poses a puny threat to this commercial redoubt. ComScore, which tracks Intermet use, reckons the average American web user spends about 10 minutes a day viewing online video, from water skiing squirrels on You Tube to the latest episode of heroes" on Hulu. That compares with roughly 300 minutes spent watching life television. But the audience for online video
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