Any hitches to the TV Everywhere plan are likely to be less technological than commercial. Time Wamer is not the only company with a scheme to put cable content online. Comcast, America's biggest cable operator, is building its own system. It wants subscribers to be able to watch video on its website, Fancast. ESPN, a cable sports channel, already allows Internet-service providers to stream some games. An obvious threat, although not a present one, would come if a big video-streaming website started selling subscriptions to television programs and other professionally produced content.
Such a move would transform the cable and satellite business. TV Everywhere, by contrast, aims to preserve its essential architecture. Carriage fees and bundling would remain. Stronger channels would continue to support weaker ones, and more popular programs would support less popular ones. It is a potential solution to one half of the cable industry's worries about the Internet. Which leaves.the other half compared with television, online-advertising revenues are meager.
Hulu, the most impressive up the video websites, claims to charge advertisers somewhat more to reach
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