4. A significant proportion of customers who are accustomed to free content will pay for them.
5. Both Comcast and ESPN put cable contents online.
6. Online advertising revenues are much higher than those of television.
Questions 7-12
Fill in the blank. Choose NO MORE THAN TWO WORDS from the passage for each answer.
Hulu announces to collect fees from 7.
Its advertisements are 8.
to a certain
proportion of TV viewers. According to Mr. Bewkes, with 9.sell 10.the cable channels are able to more successfully. However, Hulu uses a quite different strategy which aims at 11.
With content providers, 12.
try to change the places where their viewers watch
programs.
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