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ENM401_2
to: ceocompany
[email protected] from:
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Time: 40 minutes
Givenchy, a luxury fashion and perfume brand, is losing its market share to other competitors in recent years. You are working in the marketing department, your boss asked you to write her an email about:
+ The currently major competitors of Givenchy, what makes customers choose them over Givenchy?
+ What changes should be made in the upcoming marketing campaign of Givenchy?
+ What can Givenchy do to build its brand loyalty again
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