Reading 1/1:
παποοοοοτοπος broaming company тотот что порото то прompany prome
Rowena Baker is proving successful, but the City's big investors haven't been persuaded. According to retail analyst, John Matthews, 'Money had already been invested in refurbishment of the store and in fact that led to the boost in sales. She took the credit, but hadn't done anything to achieve it. And in my view the company's shareholders are not convinced. The fact is that unless she opens several more stores pretty soon. Smithson's profits will start to fall because turnover at the existing store will inevitably start to decline.
1) According to the writer, in the mid-1990s Smithson's department store
A. had a problem keeping staff.
B. mostly sold goods under the Smithson's name.
C. was making a loss.
D. was unhappy with its advertising agency.
2) According to the writer. Smithson's profits started rising three years ago because of the previous work done on the store.
Rowena Baker's choice of designer.
ABCD an improvement in the retailing sector.D. a change in the products on sale.
Next Question
Next Reading
the exam.
3) According to Rowena Baker, one problem which Smithson's faced when she joined was that ABCD customers were unhappy with the service provided.
the number of people using the store was falling slowly.its competitors offered a more specialised range of products.
the store's prices were set at the wrong level.
4) Baker has changed staff policies because she believes that A. customers should be able to identify with the staff serving them.
employees should share in company profits.
C. the corporate image can be improved through staff uniforms.
D. the previous rules were not fair to customers.
5) What problem does John Matthews think Smithson's is facing?A. Smithson's shareholders expect a quick return on their investments.
B. The company's profits will only continue to rise if it expands.The refurbishment of the store is proving unpopular with customers.
D. More money needs to be invested in the present store.
6) According to the writer, many staff opposed Baker's plans because A . they were unhappy with her style of management.
they felt they were not consulted enough about the changes.
they were unwilling to change their way of working.
D. they disagreed with her goals for the store.
23456
1
