Questions 1
Reading 1/1:
D. Reduced marketing resources
4) What is the target of the sustained effort mentioned in the second paragraph?
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A. Expanding into new markets
B. Shifting resources away from core businesses
C. Stop focusing marketing resources on existing leaders
D. Cutting long tails of smaller brands
5) What does the term 'innovation' cover?
A. the degree of innovation
B. the type of innovation
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C. the marketing purposes
D. the type and level of innovation
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6) According to the business editorial news, what is a common issue with 'innovation'?
A. insufficiently managing risks in innovation
B. limited focus on cross-functional teams
C. too many similar products in the market
D. not enough creative thinking in innovation
7) What is suggested in the fifth paragraph?
A. the types of innovation sought must be appropriate to a company.
B. market forces should be a company's primary consideration.
C. elements of chance should be assumed in decision-making.
D. the steps involved in innovation must be tackled in sequence.
8) Doubt is expressed in the final paragraph as to whether
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