Questions 1
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Clearing Hurdle Two can happen by accident. Clearing Hurdle One requires reskill. We can all point to admirable, inspiring innovations. But how many companies can we point to and say, 'these people have mastered the art of innovation'? Brilliant innovations are a wonderful thing. Expert innovation management is even better and much rarer.
1) According to the first paragraph, a few years ago companies
A. trusted in technology to improve existing products.
B. expected that growth would increase steadily.C. believed they needed to produce new goods.
D. chose to focus heavily on marketing activities.
2) What were the impacts of shifting resources away from core businesses?
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A. Rising stock prices B. CEO advancements
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C. Decrease sales and profits
D. Increasing sales and profits
3) What benefits do companies have when they prioritize top brands, retail customers, and markets?
A. Share prices have fallen
B. Stronger share prices
C. CEO removals
D. Reduced marketing resources
4) What is the target of the sustained effort mentioned in the second paragraph?
A. Expanding into new markets B. Shifting resources away from core businesses
C. Stop focusing marketing resources on existing leaders
D. Cutting long tails of smaller brands
