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polish, not to correct 'flaws'. The Body Shop philosophy is that there is real beauty in everyone.
"We are not claiming that our products perform miracles."
[Paragraph 4] The Body Shop lost market share in the late 1990s to product-savvy competitors that offered similar cosmetics at lower prices. The main competitors are H20, Sephora, Bath and Body Work, and Origins. Research Results Research showed that women appreciate The Body Shop for their ethical standards. They are pleased by companies with green actions, not promises. The research proved that The Body Shop has been put on the back bumer in many people's minds: overcrowded by newer, fresher Brands. Companies like the Body Shop continually hype their products through advertising and marketing, often creating demand for something where a real need for it does not
exist.
Questions 1-4:
Match each paragraph [1-4] to a suitable heading [A-E]. There is one extra heading.
A. The insignificant history of the brand
B. The fruitful results thanks to becoming a pioneer
C. The image that the brand has created
