Fill Blank
they otherwise would. CNN also benefits by selling advertising across its TV channels and its popular website. Video-streaming websites are no respecters of brand. Hulu does not sell advertising on specific shows on networks; rather, it targets demographic groups. Lumping CNN's program in with all other news on the video-streaming website may well devalue them.
For these reasons cable's early forays into the Intemet are likely to be messy. Content providers and cable operators may try to steer viewers to their own websites, like hucksters in a bazaar.This is unsatisfactory for customers, most of whom would probably prefer not to think too hard about the television programs they watch, or where to find them. But at least it is a start.
Questions 1-6
Read the passage carefully and decide if each of the following statement is TRUE, FALSE, or NOT GIVEN. Type T, F, or NG in the blank.
1. It is a trend for rival networks and cable providers to cooperate.
2. Content providers can get more than half their revenues from cariage fees.
