for staying that is beneficial neither to the company nor to the employees. Thus, if a company reinforces the right reasons for staying and also abstains from reinforcing the wrong reasons, its tumover-as distinct from its turnover rate-might be more satisfactory.
How does a company reinforce the right reasons? Companies can do this by providing conditions compatible with employees' values for working and living.
If managements concentrate on understanding why employees stay, then they can act to reinforce the right reasons and stop reinforcing the wrong reasons. In other words, they can take a positive approach to managing retention, which will be more effective over the long run than the ordinary negative approach of simply reducing tumover.
Source:
https://hbr.org/1973/07/why-employees-stay
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