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Questions
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Reading 1/1:
You will hear a radio interview with a businessman called Brett Porter, who developed a product called Rainaway, a type of waterproof map. For each question, choose the correct answer. Listen twice.
1) Why did Brett decide to try to produce the Rainaway map?
A. He could see a way of manufacturing it reasonably cheaply.
B. He was unable to buy anything similar himself.
C. He was assured that it was better than existing products of that type.
D. He could expand into new markets.
2) When he started to develop Rainaway. Brett was confident of his knowledge of
A. pricing strategies.
B. distribution methods.
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C. competitors.D. target customers.
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3) What helped Brett's business to grow?
A. free software from a firm called Croner Consulting
B. a low-interest loan from a commercial bank C. an informal discussion with a business adviser
D. the government's new policy.
4) What problem was there with the trial production of Rainaway?
A. the small size of the printed product B. the increase in material cost
C. the slow printing process used
5) What problem did Brett have with printing companies?A. They misunderstood his business idea.
D. the low quality of the print materials
B. The demand of customer reduced.
C. They wanted to charge more for a high-risk project.D. They were unwilling to make a long-lasting product.
6) Brett realises that Herne Publishing might try to at the first place
A. take over his business.
B. copy his idea.
C. compete with him.D. use his contacts.
7) Since the company was launched in 2001.
A the market share has doubled
