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In the day, buying the week's groceries is not what they call shopping therapy. You want to get it over and done with quickly, so you head 1/
In the UK 90% of all the food people consume is bought at 5 different supermarket chains. This makes these companies extremely powerful, especially when it comes to determining the terms of contracts with the smaller companies that supply them. Supermarkets use their huge buying power to squeeze suppliers to get the best deal. Milk is a good example. Supermarkets like to use things like milk and bread, which are at the top of almost everyone's shopping list, to attract customers.To offer the lowest price possible to the consumer, the supermarkets force dairy farmers to sell milk at less than the cost of production. (On average, most UK dairy farms operate at a loss and can only survive with the help of subsidies.) Supermarkets keep their profit margin while farmers are left struggling to make ends meet, and the taxpayer unwittingly pays to prop the system up.
It would be nice if local grocers supported local agriculture. But for the big supermarkets this just doesn't make sense. You don't want little farmers thinking they can dictate prices. So,supermarkets have started a global search for the cheapest possible agricultural produce. In many supermarkets it is difficult to find anything which is produced locally.
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