30 Answer
(Choose 1 answer)
There are three key questions a hotel should ask itself to determine if they need to re-segment. Which one of the following isn't included in these key questions?
A. If yes, can you tell the booking behavior of each customer segment, ADR and booking lead-time?
B. Can you tell the mix of business that it has? If not, refer back to the circle of segmentation optimization.
C. If yes, are you selling out day-off?
D. If yes, can you forecast what each business segment will bring to turnover and hotel profit?
