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Answer (Choose 1 answer)
All the following are not exact descriptions of revenue management EXCEPT
A. The art and science of trying to maximize RevPAR using the elasticity of the demand.
B. Offering the right service, at the right time, at the right price, to the right customer, and through the right channel, in order to maximize RevPAR at the lowest cost of distribution.
C. Identifying customers that are willing to pay same prices for different services through different channels or at different time periods.
D. It is not the art. It is the science.
